Top Drawer News — Blog Hops and Movie Stars

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Image source: D'vorah Lansky, BuildABusinesWithYourBook.com

Image source: D’vorah Lansky, BuildABusinesWithYourBook.com

Welcome to our stop on the Book Marketing Blog Hop! We’re happy to see you here in Carpenter Country, and delighted to share what we’ve learned after participating in the 30-Day Book Marketing Challenge sponsored by D’vorah Lansky.

Here’s our take-away from the challenge:
We have a lot in common with Brad Pitt. And you probably do, too.

We signed up for the 30-day Book Marketing Challenge in May. Brad Pitt wasn’t on the schedule, but the course was free, so it fit our budget, and with two book releases back-to-back in May and June, we thought we could use some help.

The challenge consisted of articles, videos, handouts, podcasts, and action steps, and featured modules on Author Platform, List Building, Income Streams, Reaching Your Audience, and Virtual Book tours.

How did any of those topics convince us we have a lot in common with Mr. Pitt? Ask yourself this: How do you know when a new Brad Pitt movie will soon appear in a theater near you?

The answer: Because Brad Pitt tells you so. He makes appearances on all the talk-variety shows. He shares behind-the-camera scenes. He’s funny, charming and gracious. He never asks you to buy a movie ticket or a DVD. He just tells you what interested him about the project, and what he hoped to accomplish by being part of it. He makes you want to be a part of it, too.

Like other participants in the Book Marketing Challenge, we’re authors, not actors. But the idea is the same. Engage your audience and express your enjoyment in your work. Tell the story of your writing process and where you got your idea and why you had to write about it. Be considerate and honest. Make your work a not-to-be-missed experience—and let your reader reach that conclusion without prompting.

You can call it marketing if you like. We prefer to call it connecting, and after 30 days of valuable advice, we think we can do it just like a movie star.

How about you?

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***** ABOUT THE AUTHOR *****

HL Carpenter is the pen name of a Florida-based mother/daughter duo who writes from their studios in Carpenter Country, a magical place that, like their stories, is unreal but not untrue. When they’re not writing, the Carpenters enjoy exploring the Land of What-If and practicing the fine art of Curiosity.

Books by HL Carpenter:

The SkyHorse.Fourteen year old Tovi thinks finding a flying horse is fabulous luck–until a mysterious stranger says finders aren’t always keepers.

The Demise of Fyne Literature. Who killed Fyne Literature? The Fictional Book Investigation Agency is on the case—and the lead investigator is closer to the culprit than he realizes.

Jack and The Fountain of Youth. Some people say the Fountain of Youth is a myth. Jack Ponsi Dileonardo Thomas knows better.

Dream Stealer. Is stealing a dream better than losing your own?

Walled In. When her father is accused of fraud, seventeen year old Vandy Spencer discovers her entire life has been built on a heart-shattering deception.

Taxing Pecksniffery. Flying frizzles! The year is 2176, a rebellion is brewing, and the boss wants a recon report. Ichann Count is all wet as a spy, but she plunges into the fray. Will she emerge with her memory banks intact?

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We write. Visit us in Carpenter Country, a magical place that, like our stories, is unreal but not untrue.

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36 comments on “Top Drawer News — Blog Hops and Movie Stars
  1. Peg Hubbard says:

    I’m envious! A mom-daughter writing team! That has to be the ultimate fun way to work and write…
    Yes! I hadn’t thought of myself as a celebrity, but you are so right– we are! Thanks to Nancy Marmolejo, I do now truly understand what my talent and genius are, and that I am an expert and have so much value to offer!
    Keep writing, ladies! And we’ll watch each other rise to join the red-carpet crowd!

    • HL Carpenter says:

      Looking forward to choosing designer gowns, Peg! Thanks for stopping by on your way to the top.

  2. Kateryna Kei says:

    That was so stunningly expressed! I love your post! Your example is incredibly inspiring and your books look simply fascinating! Best of luck to you and thanks for the insight 😉

  3. Desiree Cox says:

    By using the Bread Pitt analogy, you added a different twist to marketing instead of screaming buy, buy, buy. Talking about the project and characters – drawing interest that way sounds much more appealing and can accomplish the same end result.

    Much success to you both!

    • HL Carpenter says:

      Thanks, Desiree! We hope the end result is the same. Ahhh, stardom, here we come. 😉

  4. Love your post! And you are so right about not pushing your book. No one wants to talk to someone who can’t talk about anything else. I enjoyed your Brad Pitt analogy.

    • HL Carpenter says:

      We appreciate your kind words, Roxanne. Sometimes we authors forget that not everyone loves our book as much as we do. 🙂

  5. Linda Chappo says:

    Hello H.L and Daughter. Well, I loved your post. I can tell you learned a lot. It was very well said, and I wish you continued success with your books. Linda

  6. You grabbed my attention with the title. What a fun analogy, using Brad Pitt and celebrities to show what real book marketing it about. It’s not “pushing” people to buy our books, it’s sharing with them the information and why we chose to write them…our passion shows through rather than a sales pitch. Love it. Thanks so much!

    How much fun you must have as a mother and daughter writing together! Love your website.

  7. I love it! The Brad Pitt approach to book marketing. I’ll see what I can do to get him to participate in our next challenge (grin!)

    • HL Carpenter says:

      Yes, please! 🙂 Except you might have more participants than you expect! Thanks for stopping by D’vorah, and for putting the entire course together. You did a fantastic job!

  8. Love your writing style,, the Brad Pitt connection was a delight~ Wishing you great success~

  9. Elizabeth Armstrong, Ph.D. says:

    Hello Carpenters,

    Yes, Brad Pitt is adorable. It is great that the two of you work together in the family business. The Book Marketing Challenge has been incredible.

    Feel free to sign up for my newsletter. The link in on the homepage of my website.

    Have a great day.

    • HL Carpenter says:

      Thanks for stopping by! We’re slowly making the rounds of all the blogs in the hop, so no doubt we’ll “see” you soon.

  10. He never asks you to buy a movie ticket or a DVD. He just tells you what interested him about the project, and what he hoped to accomplish by being part of it. He makes you want to be a part of it, too.”

    Love this–just share what excited you about the project and that will resonate with your target audience! Thanks for the insight!

  11. Marketing: Been there…done that. It was my career before retirement and you have captured the essence of my 24+ year career with your story: 80% of the Sale is YOU…How you interact with others and offer to help…only 20% is the book itself. You have absolutely mastered the technique of communicating at the level your readers understand and thrive on! Well done!!

  12. Jan says:

    Hello Mom & Daughter! What a team! Love the Brad Pitt analogy. I’ll remember that. Great post! I so agree with you that it’s important to share our Passion and to tell the story behind our work. It’s not meant to be a Sales Pitch! Really enjoying this Blog Hop. Not sure I’ll be finished before Monday though. Lots of great stuff to read!

    • HL Carpenter says:

      We sure know what you mean about not being finished by Monday! We’re working our way through them, reading, commenting and sharing, and are only up to #10.

  13. What a wonderful experience, to be a mother-daughter writing team.

    Thanks for sharing. I’ll never look at Brad Pitt the same way again

  14. Thanks, H & L. Liked your Brad Pitt hook! Best to you!
    From the BMC Blog Hop! When I can, if you put up your FB series or author page, I LIKED yours and would appreciate a reciprocation.

  15. Sharon Smith says:

    The Carpenter team. How wonderful. And ohhhh. Brad Pit. Talk about movie buzz. Now we need to follow his example and create our book buzz. Enjoyed the post.

  16. Kate Loving Shenk says:

    We are celebrity authors, after all!

  17. Edgar says:

    Marketing is connecting, “HL”, but let’s not fool ourselves. If it involves an exchange of goods, services, and/or money, it is definitely marketing. Still, I appreciate the sentiment.

    • HL Carpenter says:

      Oh, we’re not fooling ourselves, Edgar. There are many forms of marketing, including those that don’t involve exchanges of goods, services, and/or money.

  18. Mili says:

    I was terrified of Marketing and I hate the word Networking–I hate it so much that I want to stomp it out of existence. However, once I started thinking of the activities as meeting people and sharing what I do and what I believe in… Well, I love that! 😀

    Your books are a wonderful eclectic collection, and one or two sound like the books I read, so I’ll add you to my reading list. 🙂 (Except that these days I do not read unless it is instructional something. I get my fiction on audiobooks and absorb them as I paint or walk.)

    Wishing you the best!

    M

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