Top Drawer News

Top Drawer News — Blog Hops and Movie Stars

Thanks for sharing this!
Image source: D’vorah Lansky,

Welcome to our stop on the Book Marketing Blog Hop! We’re happy to see you here in Carpenter Country, and delighted to share what we’ve learned after participating in the 30-Day Book Marketing Challenge sponsored by D’vorah Lansky.

Here’s our take-away from the challenge:

We have a lot in common with Brad Pitt. And you probably do, too.

We signed up for the 30-day Book Marketing Challenge in May. Brad Pitt wasn’t on the schedule, but the course was free, so it fit our budget, and with two book releases back-to-back in May and June, we thought we could use some help.

The challenge consisted of articles, videos, handouts, podcasts, and action steps, and featured modules on Author Platform, List Building, Income Streams, Reaching Your Audience, and Virtual Book tours.

How did any of those topics convince us we have a lot in common with Mr. Pitt? Ask yourself this: How do you know when a new Brad Pitt movie will soon appear in a theater near you?

The answer: Because Brad Pitt tells you so. He makes appearances on all the talk-variety shows. He shares behind-the-camera scenes. He’s funny, charming, and gracious. He never asks you to buy a movie ticket or a DVD. He just tells you what interested him about the project, and what he hoped to accomplish by being part of it. He makes you want to be a part of it too.

Like other participants in the Book Marketing Challenge, we’re authors, not actors. But the idea is the same. Engage your audience and express your enjoyment in your work. Tell the story of your writing process and where you got your idea and why you had to write about it. Be considerate and honest. Make your work a not-to-be-missed experience—and let your reader reach that conclusion without prompting.

You can call it marketing if you like. We prefer to call it connecting, and after 30 days of valuable advice, we think we can do it just like a movie star.

How about you?



HL Carpenter is a mother/daughter duo who write family-friendly fiction from their studios in Carpenter Country, a magical place that, like their stories, is unreal but not untrue. When they’re not writing, the Carpenters enjoy exploring the Land of What-If and practicing the fine art of Curiosity. Visit Carpenter Country at



37 thoughts on “Top Drawer News — Blog Hops and Movie Stars

  1. Pingback: Welcome to the Book Marketing Challenge Community Blog Hop
  2. I’m envious! A mom-daughter writing team! That has to be the ultimate fun way to work and write…
    Yes! I hadn’t thought of myself as a celebrity, but you are so right– we are! Thanks to Nancy Marmolejo, I do now truly understand what my talent and genius are, and that I am an expert and have so much value to offer!
    Keep writing, ladies! And we’ll watch each other rise to join the red-carpet crowd!

    1. Looking forward to choosing designer gowns, Peg! Thanks for stopping by on your way to the top.

  3. That was so stunningly expressed! I love your post! Your example is incredibly inspiring and your books look simply fascinating! Best of luck to you and thanks for the insight 😉

  4. By using the Bread Pitt analogy, you added a different twist to marketing instead of screaming buy, buy, buy. Talking about the project and characters – drawing interest that way sounds much more appealing and can accomplish the same end result.

    Much success to you both!

    1. Thanks, Desiree! We hope the end result is the same. Ahhh, stardom, here we come. 😉

  5. Love your post! And you are so right about not pushing your book. No one wants to talk to someone who can’t talk about anything else. I enjoyed your Brad Pitt analogy.

    1. We appreciate your kind words, Roxanne. Sometimes we authors forget that not everyone loves our book as much as we do. 🙂

  6. Hello H.L and Daughter. Well, I loved your post. I can tell you learned a lot. It was very well said, and I wish you continued success with your books. Linda

  7. You grabbed my attention with the title. What a fun analogy, using Brad Pitt and celebrities to show what real book marketing it about. It’s not “pushing” people to buy our books, it’s sharing with them the information and why we chose to write them…our passion shows through rather than a sales pitch. Love it. Thanks so much!

    How much fun you must have as a mother and daughter writing together! Love your website.

    1. Yes, please! 🙂 Except you might have more participants than you expect! Thanks for stopping by D’vorah, and for putting the entire course together. You did a fantastic job!

  8. Love your writing style,, the Brad Pitt connection was a delight~ Wishing you great success~

  9. Hello Carpenters,

    Yes, Brad Pitt is adorable. It is great that the two of you work together in the family business. The Book Marketing Challenge has been incredible.

    Feel free to sign up for my newsletter. The link in on the homepage of my website.

    Have a great day.

    1. Thanks for stopping by! We’re slowly making the rounds of all the blogs in the hop, so no doubt we’ll “see” you soon.

  10. He never asks you to buy a movie ticket or a DVD. He just tells you what interested him about the project, and what he hoped to accomplish by being part of it. He makes you want to be a part of it, too.”

    Love this–just share what excited you about the project and that will resonate with your target audience! Thanks for the insight!

  11. Marketing: Been there…done that. It was my career before retirement and you have captured the essence of my 24+ year career with your story: 80% of the Sale is YOU…How you interact with others and offer to help…only 20% is the book itself. You have absolutely mastered the technique of communicating at the level your readers understand and thrive on! Well done!!

  12. Hello Mom & Daughter! What a team! Love the Brad Pitt analogy. I’ll remember that. Great post! I so agree with you that it’s important to share our Passion and to tell the story behind our work. It’s not meant to be a Sales Pitch! Really enjoying this Blog Hop. Not sure I’ll be finished before Monday though. Lots of great stuff to read!

    1. We sure know what you mean about not being finished by Monday! We’re working our way through them, reading, commenting and sharing, and are only up to #10.

  13. Thanks, H & L. Liked your Brad Pitt hook! Best to you!
    From the BMC Blog Hop! When I can, if you put up your FB series or author page, I LIKED yours and would appreciate a reciprocation.

  14. The Carpenter team. How wonderful. And ohhhh. Brad Pit. Talk about movie buzz. Now we need to follow his example and create our book buzz. Enjoyed the post.

  15. Marketing is connecting, “HL”, but let’s not fool ourselves. If it involves an exchange of goods, services, and/or money, it is definitely marketing. Still, I appreciate the sentiment.

    1. Oh, we’re not fooling ourselves, Edgar. There are many forms of marketing, including those that don’t involve exchanges of goods, services, and/or money.

  16. I was terrified of Marketing and I hate the word Networking–I hate it so much that I want to stomp it out of existence. However, once I started thinking of the activities as meeting people and sharing what I do and what I believe in… Well, I love that! 😀

    Your books are a wonderful eclectic collection, and one or two sound like the books I read, so I’ll add you to my reading list. 🙂 (Except that these days I do not read unless it is instructional something. I get my fiction on audiobooks and absorb them as I paint or walk.)

    Wishing you the best!


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