Welcome to our stop on the Book Marketing Blog Hop! We’re happy to see you here in Carpenter Country, and delighted to share what we’ve learned after participating in the 30-Day Book Marketing Challenge sponsored by D’vorah Lansky.
Here’s our take-away from the challenge:
We have a lot in common with Brad Pitt. And you probably do, too.
We signed up for the 30-day Book Marketing Challenge in May. Brad Pitt wasn’t on the schedule, but the course was free, so it fit our budget, and with two book releases back-to-back in May and June, we thought we could use some help.
The challenge consisted of articles, videos, handouts, podcasts, and action steps, and featured modules on Author Platform, List Building, Income Streams, Reaching Your Audience, and Virtual Book tours.
How did any of those topics convince us we have a lot in common with Mr. Pitt? Ask yourself this: How do you know when a new Brad Pitt movie will soon appear in a theater near you?
The answer: Because Brad Pitt tells you so. He makes appearances on all the talk-variety shows. He shares behind-the-camera scenes. He’s funny, charming, and gracious. He never asks you to buy a movie ticket or a DVD. He just tells you what interested him about the project, and what he hoped to accomplish by being part of it. He makes you want to be a part of it too.
Like other participants in the Book Marketing Challenge, we’re authors, not actors. But the idea is the same. Engage your audience and express your enjoyment in your work. Tell the story of your writing process and where you got your idea and why you had to write about it. Be considerate and honest. Make your work a not-to-be-missed experience—and let your reader reach that conclusion without prompting.
You can call it marketing if you like. We prefer to call it connecting, and after 30 days of valuable advice, we think we can do it just like a movie star.
How about you?