Of course you know Better. Everyone thinks they know Better. Yet I. Dunno, spokesperson for the international celebrity, says no one really knows Better.
“If I didn’t know Better,” says Mr. Dunno, “I’d think these people were delusional.”
Experts, many of whom do not actually know Better, say it’s natural for people to think they know Better. “People act as if they know Better to escape personal problems,” says Ayeno Best, a researcher who specializes in pseudo-psychology. “Pretending to know Better makes people feel important.”
Better’s fans scoff at such pronouncements. They insist they are not simply pretending, and remain convinced they know Better, though many have never met the celebrity in person. Some fans feel an even deeper connection.
“We don’t just know Better,” says one. “We are Better.”