Cosmetics for Men

Thanks for sharing this!

Looking for an appealing investment? Consider cosmeceuticals, also known as cosmetics. This multibillion-dollar industry, designed to keep women beautiful, has over the past few seasons focused on an attractive new market: Men.

Of course, cosmetics for the masculine set are hardly an original idea. In ancient Egypt, where beauty aids were popular, pharaohs used dark colored maquillage (pronounced mah-key-ahz) to emphasize their eyes. The Greeks and Romans liked soaps and perfumed oils. Eighteenth century men applied facial powders to cover tanned skin.

In more modern times, Hollywood brought cosmetics to the silver screen. Many a macho actor achieved captivating good looks with the aid of hair dye and theatrical makeup.

Men have also long dominated the production end of the cosmetic industry. Max Factor mixed creams and powders and introduced his line of makeup during the early 1900s. A great many other beauty aids were invented and patented by men in the late 1800s and the early part of the 20th century. Most notable were the electric hair dryer, hair dye and hair curlers.

While some men today cold-shoulder cosmetics, others have begun to climb on the beauty train. And with the gentlemen onboard, cosmetic sales may soon rival the national debt. That could make cosmeceuticals a pretty ride for investors.

You might also like these posts

Article – Preparing for Hurricane Season The Atlantic hurricane season begins June 1. While the 2014 season is expected to be a mild one, mild doesn’t mean storm-free. Getting ready early...
Article — Locked Out What’s on your computer? Your manuscripts? Work? Photos? What would you do if you were denied access to those files—if you were locked out by rogu...
Article — Tax Identity Theft Awareness Week Taxes are scary enough, without adding tax identity theft to the mix. The costs—$3.6 billion a year according to an estimate by the US Treasury In...

We write. Visit us in Carpenter Country, a magical place that, like our stories, is unreal but not untrue.

Tagged with: ,